Shopping Content Project Manager • Beauty & Lifestyle
Designing the systems behind fashion & beauty discovery
Fashion and beauty discovery is inherently visual but behind every recommendation is a complex system of organization, categorization, and understanding.
At Pinterest, worked at the intersection of culture, commerce, and product experience, translating the nuances of fashion and beauty into structured insights that helped technology better understand what people see, search for, and ultimately discover.
Personalized Discovery
Fashion moves faster than traditional categories. Aesthetic movements, silhouettes, styling cues, and the language people use to describe them are constantly evolving.
I partnered with Content, Marketing, Product, & Engineering, to bring a fashion and beauty perspective into product development, helping bridge the gap between how technology organizes content and how people actually experience style. I was able to translate cultural shifts into attributes, taxonomies, and product insights that helped teams better understand fashion and beauty content and create more relevant discovery experiences.
My understanding of visual behavior continues to shape an approach to creative work today, from how an image communicates to why a piece of content resonates.
Personalized Discovery
I contributed fashion and beauty expertise to initiatives designed to make discovery more representative and personal, including work surrounding body type, hair pattern, and skin tone.
The challenge went beyond categorization. It required understanding the nuances of how people experience beauty, style, and identity, then translating those insights into systems that could work at scale.
I developed taxonomy and content frameworks that informed how products were organized, interpreted, and recommended, connecting human behavior with AI-driven discovery.
