Building a fitness community through social-first strategy
Led [solidcore]’s social presence through a period of rapid growth, shaping how the brand showed up across content, community, creators, and campaigns. From developing social-first creative to launching its first influencer program and campaign, the work helped turn a cult workout into a highly engaged digital community.
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Content
A steady stream of social-first video, graphics, and storytelling brought the energy of the studio to the feed. This keept the brand timely, recognizable, and connected to its community.
Influencer + COMMUNITY
Launched [solidcore]’s influencer program from scratch, building relationships with creators and sourcing UGC to expand the brand’s reach. Managed the community behind it all, from creator outreach to daily DMs and comments, turning social into a channel for connection, advocacy, and growth.
BUILDING THE CAMPAIGN PLAYBOOK
Helped bring [solidcore]’s first two brand campaigns to life, creating experiences that extended beyond the studio and gave the community new ways to engage with the brand.
Greatness within
Solidcore's first-ever campaign: a six-week challenge dedicated to helping members unlock their inner greatness in and out of the studio. We partnered with WNBA’s Washington Mystics and star player Alysha Clark, naming [solidcore] the official offseason workout of the team. We also partnered with influencer Ella Halikas and long-time brand advocates, inviting them to be apart of the campaign creative.
SOLIDAYS
Helped launch the first-ever Solidays, turning the holiday season into a community-wide challenge built around movement, motivation, and showing up together. What began as a new campaign became a recurring [solidcore] tradition and one of the brand’s signature social-forward annual moments.
