Creative Direction • Visual Identity • Web Design • Copy Writing • Email • Social Media • Product Marketing
Make The DOT
Building the brand behind AI-powered fashion product development platform.
Make the Dot is an AI platform helping fashion brands streamline product development from concept to production. As an early-stage company introducing a new way of working, the challenge wasn't simply launching a product; it was creating an entirely new brand people could trust and the content to match.
I partnered with the founders to build that brand from the ground up, shaping every customer-facing experience from strategy and identity to website, content, email, and social.
BRANDING & VISUAL IDENTITY
The brand identity was reimagined around clarity, movement, and creative momentum. Every visual decision - from typography and color to layout and imagery, was made to support a brand that feels innovative without relying on AI clichés, technical without feeling overwhelming, and expressive enough to resonate with creative teams while staying credible for enterprise customers.
The messaging shifted the conversation away from artificial intelligence and toward what customers actually gain: fewer bottlenecks, faster decisions, and more time for creativity. Together, the visual identity and verbal language created a system capable of growing alongside the product.
