Social Media • Influencer Marketing • Graphic Design • Community Engagement
FILTERBABY
Social-first storytelling for a beauty brand making clean water part of the skincare routine.
Filterbaby believes skincare starts before the serum...with the water you wash your face in. I partnered with the Filterbaby team to create social-first creative that translated science into content people actually wanted to engage with.
Working across graphic design, content creation, and campaign support, I helped bring the brand to life through influencer + community engagement, educational posts, product launches, trend-driven content, and visual storytelling designed for today's beauty audience.
SOCIAL + CONTENT
Rather than approaching every post as a standalone graphic project, I focused on building a consistent visual language that could evolve across campaigns and platforms.
From educational carousels and product launches to trend-based content and motion graphics, every asset reinforced the same premium yet approachable brand identity. The result was a feed that felt cohesive while giving each new campaign room to tell its own story.
