Branding • Visual identitiy • social media • influEncer • email
SAYN BEAUTY
Reimagining a beauty brand through storytelling
Sayn had a strong product foundation but needed a more mature look and stronger storytelling system to connect with its audience. I helped shape Sayn's visual identity through an editorial approach to photography and content by developing a more candid, lived-in aesthetic that made luxury beauty feel personal, playful, and discoverable.
Bringing the brand to life
Created and directed content across social, email, and e-commerce, while also managing the dedicated Sayn Beauty Pro presence for industry professionals. The role extended beyond digital through influencer partnerships and brand experiences, including activations with NuFACE and Reserve Padel.
